Bringing clarity, focus and direction to your marketing efforts.
Happy Pig Marketing offers support on developing Marketing Strategies; Brand and Category Strategies; Brand Or Selling Propositions or Creative Planning Inspiration.
I work for clients and agencies who have a need but don’t have the time, resource or the relevant expertise – and want to know their project is in a very capable pair of trotters.
I have had the opportunity to leave my mark on some of the most admired and game-changing brands out there:
My
Story
With over 20 years in marketing, I’ve navigated the full spectrum - from breathing life into fledgling startups to shaping the future of iconic global giants. I’ve worked both client-side and agency-side, and that dual vantage point has sharpened my instinct for strategies that don’t just look good on paper, they deliver.
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Whether it’s launching something entirely new or giving a legacy brand a fresh edge, I thrive on turning big ideas into tangible results. I’m as comfortable delivering bold campaign concepts as I am motivating creatives to push boundaries and bring those ideas to life. My approach is rooted in clarity: define the challenge, dig deep into what really matters, and craft solutions that resonate, connect, and move the needle.
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Collaboration matters. I’m all about setting up and energising teams to do their best work — focused, aligned, and enjoying the process. Great marketing isn’t just about outcomes; it’s about the journey that gets us there, and making sure it’s as rewarding as the results.
Want to know where the name Happy Pig came from? Take a few shots of tequila and try saying my name, Abby Pick, five times fast. Just a few shots in and you’ll be slurring out Happy Pig like it’s always been my name. The idea actually came from two customer service mix-ups with my first and last names. Instead of weeping and oinking into my coffee, I embraced the absurdity. And thus, Happy Pig Marketing was born - because sometimes when life hands you a snort-worthy mix-up, you should just roll in the mud with it . Cheers to the Happy Pig!